BUIES CREEK, N.C. – Campbell University is pleased to announce an agreement with Affinity Licensing for exclusive representation of the university's trademark licensing program.
 
"We are excited bring in Affinity Licensing to manage the licensing program here at Campbell. Incremental revenue growth is more important now than ever and having a proactive partner like Affinity will help us grow our resources while continuing to amplify the Fighting Camel brand throughout our region," said Matt Lavery, Associate AD at Campbell.
 
Under the agreement, Affinity will assist Campbell in developing effective licensing strategies to manage and protect the university's brand, strengthen its merchandise partnerships with existing and new licensees, and increase brand exposure within traditional retail and e-commerce channels.
 
"The Affinity team is thrilled to partner with Campbell University," said Wil Spires, partner of Affinity Licensing. "Campbell University has a passionate team driven to grow its brand licensing program, and we look forward to collaborating with their group and utilizing our resources to achieve their branding goals."
 
About Campbell University
Fueled by a higher calling, Campbell University provides a transformational learning experience that prepares students for servant leadership and equips them with skills and habits to make a difference in the lives of others. Founded in 1887, the University is located in beautiful Buies Creek, North Carolina, part of the Research Triangle region, one of the fastest-growing areas in the country. Enrolling more native North Carolinians than any private college or university in the state, Campbell boasts a bustling undergraduate program with more than 150 majors and minors and respected graduate programs in osteopathic medicine, pharmacy and health sciences, divinity, business, education, law and more. Go beyond the expected at campbell.edu.

About Affinity Licensing
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. It has offices in Carlsbad, California and Winston-Salem, North Carolina. For more information, visit www.affinitylicensing.com.