BUIES CREEK, N.C. – Campbell University Athletics has entered into a comprehensive partnership with Peak Sports MGMT to enhance its corporate partnership, ticket sales and ticket service operations while implementing a unified strategy to drive long-term revenue growth.

Through the agreement, Peak Sports MGMT will lead Campbell Athletics' corporate partnership efforts, helping connect local, regional and national businesses with the Fighting Camels, their fans and the surrounding community.

Peak Pinnacle, the ticket sales and service division of Peak Sports MGMT, will oversee ticket sales strategy and execution. Its efforts will focus on increasing attendance, strengthening fan relationships and creating sustainable ticket revenue growth across Campbell's athletic programs.

Together, the partnership positions Peak Sports MGMT as a comprehensive revenue engine for Campbell Athletics, bringing corporate partnerships, ticket sales and fan engagement under one coordinated strategy. Rather than operating as separate initiatives, these efforts work together to help the department maximize revenue opportunities, strengthen existing assets and support long-term financial growth while remaining aligned with Campbell's priorities and commitment to delivering an exceptional fan experience.

"We are proud to partner with Campbell University Athletics and support the continued growth of its revenue-generating efforts," said Cara Holloway, Founder and CEO of Peak Sports MGMT. "Our role extends beyond sponsorships and ticket sales. We work alongside our partners to solve revenue challenges, uncover new opportunities and deliver strategies that create sustainable growth. Campbell has established a strong foundation and a clear vision for the future of its athletic programs. We look forward to providing the people, resources and strategy needed to build meaningful business relationships, engage more fans and create long-term value for the department."

Campbell Athletics supports more than 500 student-athletes competing across 21 NCAA Division I sports, with 20 programs competing as members of the Coastal Athletic Association and wrestling competing in the Southern Conference. As the department enters its 50th NCAA Division I season, 18 Fighting Camel programs have advanced to NCAA Championship competition, and together, Campbell programs have captured 65 conference championships since 2011.

Building on that tradition, Campbell continues to develop new ticket packages, promotions and fan experiences designed to make athletic events more accessible while strengthening connections with fans, families and the broader community.
 
"Our partnership with Peak Sports will play a vital role in maximizing revenue generation opportunities through sponsorships and ticket sales, greatly benefitting both the student-athlete and fan experience at Campbell and in our surrounding community," said Director of Athletics Hannah Bazemore. "We look forward to enhancing our resources through strategic growth and partnerships, capitalizing on our strengths to advance the Fighting Camel brand. We are excited to get started with Peak and its great team."

Peak Sports MGMT will work alongside Campbell Athletics to identify, develop and manage corporate partnerships that support the department's goals while delivering measurable value to participating businesses.

Peak Pinnacle will lead outbound ticket sales and service efforts across season tickets, mini plans, group experiences and targeted campaigns. The team will collaborate closely with Campbell Athletics to ensure all initiatives complement the department's existing operations and broader fan engagement strategy.

"This partnership allows us to bring our corporate partnership and ticket sales expertise together under one unified strategy," said Wesley Abercrombie, President of Peak Sports MGMT. "By aligning every revenue-generating opportunity under one roof, we're able to help our partners grow beyond individual sales initiatives and build sustainable, long-term success. Campbell Athletics has significant momentum, a passionate community and a strong vision for growth. We are excited to join the Fighting Camels and help turn that opportunity into measurable, sustainable results."

Campbell recently introduced a three-game football mini plan featuring the 2026 home opener against Western Carolina, the Homecoming matchup against Towson and the regular-season finale against Monmouth. Full-season tickets and additional fan-focused promotions are also available for the upcoming season.

About Peak Sports MGMT
Peak Sports MGMT is a nationally recognized revenue solutions company that helps collegiate athletic organizations identify, develop and maximize new revenue opportunities. Through corporate partnership strategy, ticket sales and service, premium hospitality, technology and fan engagement solutions, Peak provides the people, systems and expertise needed to drive sustainable growth across every major revenue channel.

Peak Sports MGMT currently partners with the University of Akron, the University of Central Arkansas, Southeastern Louisiana University, Nicholls State University, Utah Tech University, The Citadel, Wofford College, North Carolina Central University, Portland State University, Alabama State University, Ferris State University, the University of North Alabama, Charleston Southern University, the University of the Incarnate Word and Fairleigh Dickinson University.

Learn more at PeakSportsMGMT.com or follow @PeakSportsMGMT on social media.

About Campbell Athletics
Founded in 1887, Campbell University is an inclusive faith-based University located in Buies Creek, N.C., between the state capital of Raleigh and Fayetteville. Serving nearly 5,000 students in total, Campbell enrolls more North Carolina undergraduates than any other private institution in the state and is one of only five private universities in the state to achieve the highest accreditation level. Campbell offers over 150 undergraduate, graduate and professional programs over multiple campuses. Celebrating its 50th season as a member of NCAA Division I in 2026-27, Campbell competes in the Coastal Athletic Association in 20 sports, while competing as a member of the Southern Conference in wrestling. Eighteen Fighting Camel programs have advanced to NCAA Championship competition through the years. Four Campbell alumni currently play for Major League Baseball teams, while two golfers are members of the PGA Tour, with several additional alumni competing in other professional leagues across multiple sports.