BUIES CREEK, N.C. – Campbell University Athletics, in conjunction with INFLCR, has announced the launch of the Fighting Camels Exchange to expand its ongoing Name, Image and Likeness (NIL) program for student-athletes. The Fighting Camels Exchange is the latest innovation to help Campbell student-athletes maximize NIL opportunities.

This streamlined, easy-to-navigate platform is a free service to both student-athletes and third parties. It serves as a directory and customized portal to connect businesses, collectives, donors, alumni and fans with student-athletes to explore, negotiate and enter into NIL transactions.

"The launch of the Fighting Camels Exchange along with our expanded partnership with INFLCR creates even more opportunities for Campbell student-athletes to build their individual brands and fully utilize their NIL potential in today's ever-evolving landscape," said CU acting director of athletics Hannah Bazemore. "We are excited for our student-athletes to capitalize on this exceptional program's direction and support."

The Fighting Camels Exchange is a custom-designed student-athlete NIL registry for businesses, collectives, donors, alumni, fans and others wishing to connect specifically with student-athletes at Campbell. After a business, collective, or individual registers on the Fighting Camels Exchange they can access a searchable database of CU student-athletes, and filter that database through a variety of criteria. They can message the student-athlete directly in the application or request the student-athlete's contact information (or that of their representative) to start a discussion about an NIL transaction. INFLCR and Campbell will not be involved in any of the negotiations.

Once an NIL agreement is reached, a customized reporting form, that is compliant with Campbell's Name, Image and Likeness guidelines, is generated and forwarded to the institution. The platform also includes a payment processing tool to securely pay the student-athletes and will be consolidated into a 1099 form that lives in the student-athlete's INFLCR app for more efficient tax reporting.

Businesses, collectives or individuals can register now at GoCamels.com/FCExchange. Campbell will opt-in all student-athletes, who may opt out if they choose not to participate.

"It's an exciting time in collegiate athletics due to NIL, and now Campbell student-athletes will have a full suite of INFLCR resources to fully take advantage of it," said INFLCR Founder Jim Cavale. "Campbell's Fighting Camels Exchange is a piece of their partnership with Teamworks Elite, where they'll be set up for operational success through Teamworks and INFLCR software. The Exchange will enhance the way Campbell student-athletes interact with their supporters."

About INFLCR
INFLCR, a Teamworks product, is the leading athlete brand-building and NIL business management app for elite athletic organizations. The INFLCR athlete app educates student-athletes, coaches and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. INFLCR works with more than 270 collegiate and professional sports organizations.

Impactful features like the INFLCR Local & Global Exchange provide local and national companies with the ability to find, communicate, pay, and report NIL transactions with student-athletes, maximizing their NIL earning potential with streamlined reporting for their institution and their personal tax returns.

Visit inflcr.com for more information.